Company directors, sole traders and contractors — we match you with lenders who understand how your income actually works.
Access to 35+ lenders who understand self-employed income






Most banks assess company directors on salary + dividends only. If you're tax efficient, this drastically underestimates what you can really afford.
Only considers what you withdraw:
Uses your true earning capacity:
*After corporation tax deduction
Enter your figures to see how much more you could borrow using the net profit approach
Whether you're a sole trader, limited company director, contractor, or partner — we know exactly how to present your income to lenders.
Running your own Ltd company? We help lenders see beyond just your salary and dividends to your true earning potential.
Income Used
Salary + Dividends OR Salary + Share of Net Profits
Key Benefit
Borrow up to 40% more using net profit route
As a sole trader, your net profit is your income. We ensure lenders see the full picture of your business success.
Income Used
Net Profit (after expenses, before tax)
Key Benefit
2-3 year average or latest year if increasing
Whether you're inside or outside IR35, umbrella or limited company, we know how to present your income to lenders.
Income Used
Day rate x working days OR company accounts
Key Benefit
Day rate calculations can maximize borrowing
Your share of partnership profits counts as income. We work with lenders who understand complex partnership structures.
Income Used
Share of Net Profit from Partnership
Key Benefit
Full share of profits considered
We've helped thousands of self-employed clients overcome these obstacles
You take a minimal salary to reduce National Insurance, but banks only see your low salary.
We use lenders who assess affordability on salary PLUS your share of company net profits (after corporation tax), not just what you withdraw.
You've left profits in the business for growth or tax efficiency, but most lenders won't count them.
Specialist lenders understand that retained profits represent your real earning potential. We present your case to lenders who get it.
Your income fluctuates year-to-year, making lenders nervous about your affordability.
We know which lenders use the latest year (if increasing), which average over 2-3 years, and which take the most favourable view.
Most banks require 2-3 years of accounts, but your business is newer.
We have access to lenders who will consider 1 year's trading history, and even some who work with start-ups on projected income.
Real business owners who borrowed more with Apply Wise
"My accountant advised keeping profits in the company. When I went to my bank, they said I could only borrow £180k. Apply Wise found a lender using net profits and I borrowed £320k - same tax efficiency, much bigger house!"
James M.
IT Consultancy Director - Reading
"As a contractor, I was told my day rate couldn't be used. Apply Wise found a lender who calculated my income based on my contract rate. Borrowed nearly double what Halifax offered."
Sarah K.
IT Contractor - Manchester
"Only 14 months trading and everyone said wait another year. Apply Wise found a lender happy with one year's accounts plus a strong contract pipeline. We're in our new home already."
David & Emma T.
Marketing Agency Owners - Bristol