Privacy Policy
Last updated: April 2026
At Apply Wise, we take your privacy seriously. This policy explains how we collect, use, and protect your personal information.
1. Who We Are
Apply Wise Financial is a trading style of Apply Wise Ltd. We are the data controller responsible for your personal data. Our Data Protection Officer can be contacted at info@apply-wise.co.uk.
2. Information We Collect
We collect the following types of information:
Personal Information
- Name, address, email address, and phone number
- Date of birth and National Insurance number
- Employment details and income information
- Bank statements and financial information
- Credit history (obtained with your consent)
Technical Information
- IP address and browser type
- Device information
- Pages visited and time spent on our website
- Referring website
3. How We Use Your Information
We use your information to:
- Provide mortgage advice and services
- Process mortgage applications on your behalf
- Communicate with you about your application
- Comply with legal and regulatory obligations
- Improve our services and website
- Send marketing communications (with your consent)
4. Legal Basis for Processing
We process your data based on:
- Contract: To provide our services to you
- Legal obligation: To comply with FCA regulations
- Legitimate interest: To improve our services
- Consent: For marketing communications
5. Sharing Your Information
We may share your information with:
- Mortgage lenders to process your application
- Credit reference agencies to check your credit history
- Solicitors and conveyancers involved in your purchase
- Our service providers who help us operate our business
- Regulatory bodies when required by law
6. Data Security
We use industry-standard security measures to protect your data, including encryption, secure servers, and access controls. We regularly review and update our security practices.
7. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. For mortgage applications, we typically retain data for 6 years after the relationship ends.
8. Your Rights
Under data protection law, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
9. Contact Us
To exercise your rights or ask questions about this policy, contact our Data Protection Officer at info@apply-wise.co.uk or write to us at:
Data Protection Officer
Apply Wise Financial Ltd
4 Fiddlers Hamlet
Epping, CM16 7PY
10. Complaints
You have the right to complain to the Information Commissioner's Office (ICO) if you believe we have not handled your data correctly. Visit ico.org.uk for more information.