Equity Release
& Lifetime Mortgages

Unlock the value in your home to enjoy retirement, help family, or achieve lifelong dreams. Expert advice with no pressure, just solutions.

Lifetime mortgages typically require no monthly repayments
Stay in your home for life*
Cash released is generally not subject to Income Tax or Capital Gains Tax
Equity Release Council members

*Subject to the terms of your plan and the property remaining your main residence. Interest is usually added to the loan unless repayments are made. Releasing equity can affect your estate, tax position and entitlement to means-tested benefits.

FCA
regulated through our principal
•Equity Release Council•Over 55s Only

We work with leading equity release providers

Aviva
Legal & General
Canada Life
More2Life
Pure Retirement
Standard Life

How the Process Works

Our simple, supportive process from first enquiry to funds in your account.

1

Free Consultation

We'll explain your options and answer all your questions with no obligation.

2

Personalised Quote

We'll show you how much you could release and what it would cost.

3

Application

We handle all the paperwork and keep you updated throughout.

4

Funds Released

Receive your funds, typically within 6-8 weeks of application.

Tap into your home's value safely

Equity release and lifetime mortgages can play a crucial role in retirement funding, helping other family members with a first-time purchase, paying for home improvements, or simply enjoying the retirement you deserve.

Our qualified advisers will help you understand your options, the effects on state benefits, tax implications including inheritance tax, and any other obligations.

There are many reasons you might consider equity release:

Get extra funds to enjoy retirement
Help family members financially
Improve your home or garden
Eliminate debt or go mortgage free
Take the trip of a lifetime
Pay for care or medical expenses

Speak to an Equity Release Specialist

Get personalized advice with no obligation

Available Mon-Fri 9am-6pm, Sat 10am-4pm

Lifetime Mortgage vs Home Reversion

Compare the two main types of equity release to understand which might be more suitable for your circumstances

Feature
Most PopularLifetime Mortgage
Home Reversion
Ownership
You retain full ownership of your home
You sell part or all of your home
Monthly Payments
Optional - usually none required
None - you live rent-free
Interest Charges
Yes - typically compounds over time
No interest charges apply
Amount Released
20-57% of property value
30-60% of share sold value
House Price Growth
You benefit from 100% of growth
Only benefit on retained share
Minimum Age
Usually 55+
Usually 65+
Market Availability
Access to a wide range of equity release products
Very limited - less than 5%

Find out how much equity you could release

Use our calculator to get an estimate. It only takes a moment and you don't need to provide personal details.

65 years
5590
£350,000
£100k£2m
Enjoy retirementHelp familyHome improvementsGo debt-free

You could release between

£85,750-£122,500

Based on approximately 35% LTV

What to consider first

Risks to think about before you apply

Equity release can be useful, but it is important to understand the possible drawbacks and whether there are better alternatives for you.

Possible impact on benefits

Releasing equity may affect your entitlement to means-tested state benefits.

Interest can roll up over time

If you do not make repayments, the amount you owe can increase significantly.

Your estate will be reduced

The loan plus interest will reduce the inheritance you leave behind.

Early repayment charges may apply

If you repay the plan early, charges may be payable depending on the product.

It may not suit everyone

We will always explain alternatives if equity release is not the right option for you.

Equity Release Council safeguards

Important protections built into Council plans

We only recommend plans from Equity Release Council members, which means key consumer protections are included.

No Negative Equity Guarantee

You'll never owe more than the value of your home, even if house prices fall.

Right to Stay in Your Home

You can remain in your home for life, as long as it stays your main residence.

Fixed or Capped Interest Options

Many plans offer fixed rates or capped features so you can understand costs more clearly.

Downsizing Protection

Some plans include the option to move later without losing important product benefits.

Independent Legal Advice

You will be required to take independent legal advice before proceeding.

Only Council Member Plans

We recommend plans from Equity Release Council members only, giving you added protection.

Dispelling Equity Release Myths

Common questions answered by our experts

Why trust Apply Wise?

Equity Release Council Members

We only recommend plans from Equity Release Council members, ensuring important safeguards.

Regulated Advice

Advice provided under the FCA authorisation of our principal, Scott & Goose LLP.

Personal Service

Direct access to your adviser via phone during the day, evenings, and weekends.

Need more information?

The best way we can help is to have a quick conversation. Contact us for a no-obligation discussion.

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Important: Equity Release may affect your entitlement to means-tested state benefits and will reduce the value of your estate. A lifetime mortgage is a loan secured against your home. The loan plus accrued interest is repaid when you die or move into long-term care. To understand the features and risks of an Equity Release product, ask for a personalised illustration. Apply Wise Financial recommends products from the Equity Release Council, ensuring important consumer safeguards are in place.